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- When is the Right Time to Ask for Draft Approvals from Influencers?
- Clubhouse – What It Is and Why Marketers Should Care
- Influencer Analytics | Measurement & KPIs for Influencer Marketing
- 5 Influencer Marketing Tips Marketers Can Learn from Amazon
- Influencer Marketing vs Affiliate Marketing | Difference & Usage
Mavrck formally launches out of TechStars Demo Day in November 2014, enabling brands to white-label influencer marketing technology for the purpose of discovering and activating influencers within their existing customer base.
Mavrck is first to introduce ‘micro-influencer marketing’ to the market, hitting milestones of 1M activations across Facebook, Instagram, Twitter, and Pinterest and 300% YoY growth. We raise a $5.8M Series A in funding in November 2015.
Mavrck discovers that influencer content outperforms brand-generated content. We become the leading influencer marketing platform for micro-influencer marketing, with notable customers like P&G and Godiva. We win our first “Retail Innovators Award” with Tom’s of Maine and are named ‘Most Innovative Technology of the Year in Sales & Marketing’ by MassTLC.
Mavrck closed a monumental $120 Million investment from Summit Partners to redefine influencer marketing into social proof at scale, as well as remained the #1 Influencer Marketing Platform for Enterprise Companies by G2 for 9 straight quarters. Mavrck added tremendous talent to lead product engineering and finance and launched Influence University, an influencer marketing curriculum and certification program for aspiring influencer marketing experts and practitioners.
